base rate neglect
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Have you seen one of the stores that proudly advertises how someone once bought a winning lottery ticket there?
They sometimes have a photograph on the wall of the smiling winner, oversized cheque (bearing lots of zeroes) in hand.
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Deflation? The real risk is eurozone “lowflation”
There is a lot of talk about the risk of deflation in the eurozone, but the real risk lies in “lowflation”, ING economists say. In the April economic update video for eZonomics, ING senior economist Teunis Brosens highlights…
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Chris Dillow, Investors Chronicle writer and economist
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What’s a better deal: three-for-the-price-of-two or 70% off?
The point of the question is not to test your mental arithmetic but to demonstrate that the way retailers discount goods can be tricky – and can require a lot of thought to evaluate.
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