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“Unavoidable ignorance shouldn’t stop us investing” – three rules of thumb for complex money choices
Investing looks horribly complicated. There are thousands of shares and funds to choose from, and it’s impossible to say which are the best given that returns are so unpredictable. Ordinary people can’t possibly understand…
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Does it make sense to buy an expensive, branded t-shirt to fit in with the crowd?
How about a special anniversary gift for a loved one that is several times more expensive than anything you would buy for yourself?
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