eZonomics by ING is about Money and your life. We combine ideas around financial education, personal finance and behavioural economics to produce regular and practical information about the way people manage their money – and how this can affect their lives.
eZonomics is funded by ING and produced in ING’s global economics department. Our aims are strongly influenced by ING’s mission statement: “to set the standard in helping our customers manage their financial future”.
Our name
The name eZonomics comes from combining the words “easy” and “economics”. We try to make economic information more accessible to non specialists and show how it can influence how we live now and in the future.
Our network
Our global ING network has several projects similar in nature to eZonomics. They include projects in the Netherlands, Italy, Austria, Poland, Germany and France – each are run independently in those countries.
Our inspiration
eZonomics takes inspiration from many researchers, bloggers and writers. Among those are (in no particular order):
- Dan Ariely - academic, blogger and author books such as Predictably Irrational and The Upside of Irrationality
- Steve Rhode - Get out of Debt Guy blogger
- Richard Thaler and Carl Sunstein – academics and authors of the book and blog Nudge
- Tim Harford – journalist and author of books such as The Undercover Economist and Adapt
- UK Behavioural Insights Team
- UK Money Advice Service research
- Anna Maria Lusardi – US academic and recognised global authority on financial education
- The website Behavioural Finance
- The writings of Amos Tversky and Daniel Kahneman
- And more – this is not an exhaustive list.
Our contact details
eZonomics is on Twitter, Facebook and produces a weekly newsletter roundup of highlights. We like to hear from our readers and can be contacted through the feedback options on the home page and at ezonomics@ing.com.
Our Terms of Use are here. Enjoy!



