Take a look outside – you won’t see a pink car for miles. Which tells you that while some colours work well for fashion or makeup, the car industry has its own rules.
Like brand, colour determines a car’s value. But by how much?

Your dreams of a pink Cadillac may not be over just yet
Actual sales data shows black and silver are popular colours, selling for an above-average price on the used car market. In this video, eZonomics crunches the numbers and suggests that if you’re planning to buy your next car in orange or purple, bank on keeping it for the long haul. Because sell it after a few years and, as colouronmics tells us, you’ll probably have to sell at a discount.

A colourful way to deter thieves
It's not only the used car market in which colour plays a role. Studies cited in A colourful way to deter thieves suggest that less popular coloured cars are less likely to be stolen, partly because their resale value is lower.

Want to hear more from eZonomics? Sign up for our weekly newsletter.