Blogs | April 10, 2019

eZonomics is moving house, come join us!

eZonomics is getting a new and improved home! We're joining forces with our colleagues on ING THINK to give you the best articles on behavioural economics and personal finance.


As of 1 May 2019, we will be focusing our efforts on giving you the best articles on behavioural economics and personal finance on our sister website, ING THINK.

Since we started eZonomics in 2010, the field of behavioural economics has grown and we have grown with it. That’s why it is time for a change of pace and to take our articles up a notch.

What are we going to do differently?
We have (hopefully) taught you a lot about your own behaviour these past nine years, but now we are taking one step further. Our new aim is to explore the links between individual behaviour and the economy and markets in general.

To achieve this, we’ll do two things: first, we will write articles with a fresh behavioural perspective on current events. Second, we will write articles on economic concepts, or on behavioural concepts in a wider economic context, and explain how they do not only affect your behaviour, but the behaviour of the economy itself.

You can check out some of our new articles here: think.ing.com/consumer.

Want to know how Brexit could affect your grocery shopping and how shoppers are starting to change their behaviours as a result? Our behavioural scientist, Jess Exton (@ExtonJessica), looks into the topic.

Do you love watching movies and TV shows on Netflix or Prime? Our editor, Sandro Spano (@SandroSpano_), explores how Apple’s and Disney’s newly announced streaming services could cause a choice overload and how that affects which streaming services we subscribe to.

If you like what you see, then go ahead and add think.ing.com/consumer to your favourites and sign up to the newsletter here.

Just select Consumer in your preferences and you’re good to go!

If you like what you see, then go ahead and add think.ing.com/consumer to your favourites and sign up to the newsletter here.

Just select Consumer in your preferences and you’re good to go!

We’re growing
When we started eZonomics in 2010, many hadn’t heard of behavioural economics yet. Since then, understanding of the issues studied by behavioural scientists and how it can be used in practical ways has grown. ING’s eZonomics website was one of the pioneers in showing how behavioural science could be relevant to people’s lives – especially when it comes to money.

Meanwhile, behavioural approaches have become deeply entrenched at ING. Behavioural research will no longer be considered separate to research on the economic and societal issues covered on ING’s THINK website, instead they’ll complement each other.

What else can you find on THINK?
Besides articles on behavioural economics, you will also find much research on macroeconomics, from foreign exchange to digital innovation in banking and finance to global economics and commodities.

The Group Research team at ING consists of experts in their fields and we are excited to work more closely with them on THINK!

eZonomics team
.(JavaScript must be enabled to view this email address)