Cup-o-nomics

Football is more than just a game. It's a battle. It's an economy on its own. We've called it Cup-o-nomics.

Articles on this page explore the relationship between football and behavioural economics. For more, check out the ING International Survey Special Report - Cup-o-nomics 2016 here.

Cup-o-nomics 2016
ING International Surveys

Cup-o-nomics 2016

Who do you think will win Euro 2016? Chances are, it won’t be the same team the bookies have...

Equal pay – are the odds in your favour?
Stories

Equal pay – are the odds in your favour?

Men get paid the same as women in figure skating and gymnastics but why are women paid considerably less in sports such as football, cricket or golf?

40
million euros was the estimated transfer market value of Iceland’s Euro 2016 football squad
Numbers

million euros was the estimated transfer market value of Iceland’s Euro 2016 football squad

million euros was the estimated transfer market value of Iceland's Euro 2016 football squad, ING research shows. The figure comes from adding Transfermarkt.com values in April 2016 of the players...

18
percent of Germans said they would take part in a sweepstake to pick the Euro 2016 winner
Numbers

percent of Germans said they would take part in a sweepstake to pick the Euro 2016 winner

percent of people in Germany said they would take part in an informal sweepstake to pick the winning Euro 2016 football team. That’s although Germany is also the favourite...

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