Have you ever bought something online and then been hit by targeted adverts for weeks afterwards? In the New York Times, Teddy Wayne writes about how they can trigger buyer’s remorse. The cookie-based adverts reinforce the paradox of choice: with increased options, we are left more dissatisfied.
The new iPhone is selling for $1,800. While the eye-watering price tag might seem ridiculous, it can be explained by behavioural economics, says researcher Brendan Markey-Towler. He writes that true devotees will buy it, and for the rest of us, this price will “anchor” what we think it’s worth – so when the price comes down, we’ll think it’s reasonable.
How do you feel about where you live? According to a study quoted by Marketwatch, 18% of Americans believe they’ve found their forever home. But our ING International Survey found that figure is a lot higher across Europe – with 43% believing they’ll never move again. Read our homes and mortgages research here.