How would you feel if an airline charged you more for a ticket because you lived in a fancy neighbourhood and regularly flew business class? Taking from the rich and giving to the poor is a popular ideal but this Guardian article discusses whether when businesses change prices based on your personal information – gleaned from the cookies in your browser – it goes a step too far.
Black Friday scare
Why is shopping on Black Friday a bad idea apart from the fact that you miss out on sleep to queue up at 2am? This New York magazine article says there are many behavioural traps too; from making you feel that you’re going to miss out on the best deal ever to rationalising your defective purchase – all are a behavioural economist’s nightmare.
Is money motivating?
Money isn’t the most important motivating factor in the workplace, writes Dan Ariely in his new book, it’s feeling you’re doing meaningful work and knowing that your employer cares about your success and well-being. Doctors are examples of professionals, many of whom are highly paid but nevertheless unhappy, perhaps because they’ve been restricted from helping people through rigid protocol and paperwork.