What makes you buy one product over another? It could be the face staring out at you from the label. Market research suggests people prefer packages with faces on – and the effect was bigger if they were feeling lonely. It’s down to our need for social connection, the researchers said.
Companies that raise their prices according to demand could face a backlash from customers, explains Neil Irwin in this New York Times article. Citing the example of Bruce Springsteen’s ticket prices, he writes how avoiding “surge pricing” appeals to our sense of fairness, and can build loyalty.
A long commute is like getting a pay cut, according to a study. Researchers studied 26,000 people and found that adding 20 minutes to the journey had the same negative effect on job satisfaction as receiving a 19% drop in salary. We covered aspects of commuting in the ING International Survey too.