Milk at the back
Why is milk always stocked at the back of every store? Surely it’s because they want to make us buy other stuff. This article argues it has nothing to do with behavioural economics, it’s essentially about the cost. Milk has to be kept cold and the coolers at the back help to ensure that quickly.
Why do we give to a certain cause when our friends run marathons or climb mountains? This article says it’s because we care about that person rather than the cause. It notes a clear negative relationship between number of friends and donation size and that P2P fundraising is good at raising funds but not long-term supporters.
Trust is crucial
Trust is crucial in the sharing economy. It’s why we get into a stranger’s car at night or let one stay in our guest bedroom. This article says trust is a form of common shared good. For every sharing economy start-up that fails to foster or reward the trust of its users, the entire industry suffers.