Retailers will soon be using artificial intelligence to work out how much money they can make from you, according to this ABC article. “Dynamic pricing” uses your data trail – sources such as your loyalty cards and postcode – to determine what you’ll personally be willing to pay. Shops will increasingly use “surge pricing” too, says the Daily Telegraph
More people in the UK would rather jump out of a plane than commit to a long-term financial investment, according to research quoted by the Boring Money blog. And when it comes to where we choose to put our money, there’s still a big gender divide. Just 11 percent of women have stocks and shares ISAs compared to 17 percent of men.
Want to be happier? Try using your money to free up time rather than spending it on material goods. Those who spent around €35 on paying people to do the jobs they disliked – like household chores – had higher life satisfaction, the study by Harvard’s Mike Norton, UBC’s Elizabeth Dunn and colleagues found. Read our interview with Mike here.