Points and pounds
Do you tend to spend loyalty card points, or hoard them? If it’s the latter, it could be due to the “euro effect”, writes behavioural economist Koen Smets. This is where our perception of worth is influenced by the face value. So 200 points on your card feels more valuable than a £1 reduction to your bill.
It’s the season for celebrating – so if you’re eating out over the next few weeks, take a close look at the menu. From the typeface used to the sensual way in which food is described, restaurants use all sorts of subtle tricks to get you to part with more cash. Read about them in this BBC article, and here.
You might not like Mondays – but they’re the day of the week when we get most done, according to a two-year study. And 11am is when we hit “peak productivity” – after which our workflow takes a nosedive. Afternoons aren’t a complete wash-out, though: fatigued minds can be more open to creativity.