Prefer to pay EUR20 or EUR19.99?
A new study challenges the old wisdom that prices ending in .99 tend to appeal more to shoppers, according to a blogpost by London School of Economics’ Alain Samson on Psychology Today. It says a series of experiments show these types of non-rounded prices do seem to appeal in situations when shoppers are making rational choices about utilitarian products, such as buying a dishwasher. But round numbers were more appealing when making emotionally driven choices, such as such as a EUR100 camera for a family holiday.
Happy at home?
Studies have shown that working from home can increase productivity, a post on lifestyle and career blog Brazen Life says. It tells how in an experiment, half of a Chinese travel company’s staff could work from home while the rest had to work in the office –with the “remote workers” more productive, happier and less likely to quit.
The 50/20/30 rule still works
Online financial tools are helpful but “Millennials” also need to know “the basic A-B-Cs about their wallets”, a Forbes article about its Under 30 Summit says. It says Millennials (adults born after 1980) are the least likely to be on track for retirement but the combination of smart technology and smart budgeting can help. The article quotes the heads of websites LearnVest, Betterment and Simple, with LearnVest’s Alexa von Tobel advocating the time-tested “50/20/30 rule” of spending 50% on essentials, saving 30% and splashing out 20% on fun.