The next time you go into a shop, take a look at their displays. Psychology Today reports research suggesting that we tend to see products that are spaced further apart – from jewellery to painkilling balms - as more valuable and desirable. Here are more ways shops and restaurants can influence what we buy.
Having too many options can lead to “choice overload” and subsequently buyer’s remorse. Now a new study has found when we’re most likely to become overwhelmed by possibilities. Factors include how much information is given about each choice, the goal we are aiming to achieve, and how long we have to decide.
We’re more likely to log into our bank accounts when expecting good news – but ignore them when we’ve been splurging or think the balance will be low, according to a study quoted by MarketWatch. The researchers, from the US National Bureau of Economics Research, said it’s consistent with the ostrich effect and can mean we incur fees.