Ready for anything
Market downturns do happen and can hit even the wisest, most diversified investors, as finance blogger Tim Richards notes. The key is to be realistic, planning ahead and making changes to cut losses when necessary: “The people most likely to escape from burning buildings or crashing planes are those who know exactly where the exits are,” he writes.
How women pay
Certain items, such as razors and shampoo, are priced higher if aimed at women, says Undercover Economist Tim Harford. But he asks: are price differences widespread? Even if it reflects fatter profit margins, are women simply prepared to pay more for specific products or services – for marketing or quality reasons?
Sports fans often pay less for match tickets than basic economics suggests, argues economist Chris Dillow. But this ignores, he notes, a need to fill stadia, sell merchandise or refreshments and manage expectations around winning. Less wealthy local fans can contribute atmosphere and loyalty – making “under-pricing” a rational choice.