How wealthy we feel is partly due to how we’re feeling generally and what we’re focusing on, says the author of this Science of Us article. The amount in our current account may affect this perception most, as well as peer effects – for example, if neighbours, friends or family appear richer (or poorer) than we are.
Adverts that appeal to our senses can change when we buy things, a Fast Company article suggests. A study found that commercials focusing on touch and taste – closer sensory experiences – seemed to make people want to purchase items sooner, the article says, than those that highlighted sight and sound – farther sensory experiences.
Choosing to give to a charity depends on whether the request fits with how you see yourself, according to research quoted by Scientific American. Rich people were more willing to give money when the cause emphasised independence and self-reliance, while the less affluent gave when requests focused on social connection and community.