ING International Surveys

ING International Survey | May 26, 2016

Think Forward Initiative - Generation K

Young members of Generation K - named for Katniss Everdeen, determined heroine of The Hunger Games book and film franchise - were born 1995-2002 and grew up in the most serious economic downturn the world has faced in decades. And research suggests they firmly believe that if they don’t look after themselves financially as adults no one will. The report prepared for ING by Professor Noreena Hertz is based on her proprietary research on 14-21 year olds, including a 2000-person survey conducted in the US and the UK in 2015.

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