Polls / January 28, 2011

Do you make a list before food shopping?

Respondents to the latest eZonomics online poll are split between the 45% who do make a list before food shopping and the 55% who do not.

Food for thought
Food is one of the essentials and, as such, it is part of a huge industry and a regular component of individuals’ budgets. Research suggests it can be a good idea to make a list when grocery shopping. Lists might mean shoppers are less likely to forget what they came to buy – and they may help curb impulse buying and going over budget.

Food looks good when we’re hungry – but a list can help
In a post titled “Take a list to the supermarket” on the Ulterior Motives blog at Psychology Today, academic Art Markman details an experiment which compared hungry participants’ grocery buying with the grocery buying of those who had recently eaten. The hungry shoppers made more impulse buys, but Markman writes that having a list was an antidote to hungry impulse buying. “The shoppers who were allowed to bring their shopping lists into the store did not buy that many things that they did not intend to buy, even if they were hungry in the store,” he writes. “Do yourself a favour at the store. Bring a list and stick with it.”


eZonomics team
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