Slideshows | March 23, 2012

Where do Europeans turn for financial advice?

Family are the trusted source that Europeans turn to most often when making a financial decision, the ING International Survey on Savings shows.

Scroll through our slideshow to find out the top most popular choices - and how likely it is that European respondents will turn to banks, friends and other sources.



Thanks mum!

Family tops the list, with 60% of ING International Survey respondents in Europe saying they trust their mothers, fathers, siblings and other family members to help make a major financial decision.


It’s their business

Banks and other financial institutions were second most commonly cited, picked by 26%.


Lean on me

Friends were named as a trusted for help when making a financial decision by 20% of European respondents.


Specialist help

Overall, 14% say they trust specially qualified financial advisers.


Logging on

Online, such as money advice websites and social media, are the fifth most commonly-cited trusted source, with 12% saying they would trust these websites when making a major financial decision.

This article is related to the ING International Survey:

Savings 2012

Savings 2012

January 1, 2012

How do savers in the Netherlands and Australia differ in Spain, Poland, China, Canada, the United Kingdom and elsewhere? How has the global financial crisis altered savings behaviour? ING International Survey on Savings...


eZonomics team
.(JavaScript must be enabled to view this email address)