Scroll through our slideshow to find out the top most popular choices - and how likely it is that European respondents will turn to banks, friends and other sources.
Family tops the list, with 60% of ING International Survey respondents in Europe saying they trust their mothers, fathers, siblings and other family members to help make a major financial decision.2
It’s their business
Banks and other financial institutions were second most commonly cited, picked by 26%.3
Lean on me
Friends were named as a trusted for help when making a financial decision by 20% of European respondents.4
Overall, 14% say they trust specially qualified financial advisers.5
Online, such as money advice websites and social media, are the fifth most commonly-cited trusted source, with 12% saying they would trust these websites when making a major financial decision.
This article is related to the ING International Survey:
January 1, 2012
How do savers in the Netherlands and Australia differ in Spain, Poland, China, Canada, the United Kingdom and elsewhere? How has the global financial crisis altered savings behaviour? ING International Survey on Savings...