Stories | March 11, 2010

Show me the money

Giving cash is a good way to get a big bang for your gift giving buck

It's the thought counts when it comes to giving gifts - but many of those receiving gifts prefer to count cold, hard cash instead.

A series of polls by ING in the Netherlands last week found 32% of the more than 80,000 respondents preferred to get cash as a present. But in a separate poll in the series, only half that proportion - or 16% - said they preferred to give money. The full results of the poll are online (in Dutch only).

It's not only a Dutch thing
The Dutch study echoes research carried out elsewhere. Studies of gift giving by economist and author of book Scroogenomics, Joel Waldfogel, had similar results. It suggests that giving a voucher or money could be a good way to get the best bang for your gift giving buck.

eZonomics team
.(JavaScript must be enabled to view this email address)


Have your say

Should schools teach financial literacy?