Stories | November 16, 2016

Top 10 behavioural economics TED Talks

We love watching TED Talks at eZonomics, here are our top 10 favourite ones on behavioural economics.

1. Paul Piff
Assistant professor of psychology and social behaviour at University of California
How do people behave when they feel wealthy (Hint:badly). A rigged game of monopoly shows how richer players become rude and insensitive to the plight of poorer players.

2. Daniel Kahneman
Professor of psychology and public affairs at Princeton University
You can know how satisfied somebody is with their life but that really doesn’t teach you much about how happily they’re living their life.Behavioural economics founder reveals how our ‘experiencing selves’ and our ‘remembering selves’ perceive happiness differently. 

3. Barry Schwartz
Professor of social theory and social action at Swarthmore College

The marketing mantra of Western industrialised societies is that more choice means more happiness.But psychologist Schwartz says freedom of choice has not made us freer or happier but more paralysed and more dissatisfied.

4. Dan Ariely
Professor of psychology and behavioural economics at Duke University

Are we Superman or are we Homer Simpson? Ariely shows us how we’re not as rational as we think we are when we make decisions.

5. Sheena Iyengar
Professor of business in the management division at Columbia Business School

Psycho-economist studies how people choose, looking at both trivial choices and profound ones.

6. Daniel Goldstein
Principal Researcher at Microsoft Research

It's so easy to forget that your decisions today are going to determine your future well-being. Goldstein helps us imagine our future selves, so that we make smarter choices. 

7. Michael Norton
Professor of Business administration at Harvard Business School

How money can indeed buy happiness—when you don’t spend it on yourself and instead spend it on others.

8. Tali Sharot
Director of the affective brain lab at University College London

Do you look at life with rose tinted spectacles? Sharot, a cognitive neuroscientist tells how brains are wired to look on the bright side— and how that can be both dangerous and beneficial.

9. Shlomo Benartzi
Co-chair of behavioural decision-making group at Anderson School of Management, UCLA

Self-control is not a problem in the future, it’s only a problem now. Professor Benartzi says it's imagining saving money next week but this is the biggest obstacle to saving enough for retirement. 

10. Laurie Santos
Professor of psychology and cognitive science at Yale University

Humans are actually really smart but at the same time we can be quite dumb too. Professor Santos looks for the roots of human irrationality by using monkeys to see how they make decisions— including some not –so-savvy money choices.