The below infographic captures insights including: 79% in Europe agree first time buyers are facing increasingly difficult conditions. The view is held by most age groups – 25-year-olds are as likely as over-50s to agree. 72% in Europe agree it would be good for society if house prices fell. Agreement is even high among owners, with 69% agreeing.
Fifty-two percent of people aged 25-to-34 think of owning a house purely as an investment. Despite – or perhaps because of – the financial challenges facing first time buyers, this age group is the most likely to hold the view. 44% in Europe agree buying a home is no longer an attractive way to build up wealth – but 45% disagree. Opinion appears split on whether “climbing the property ladder” is still possible for Generation Rent.
This article is related to the ING International Survey: