You might think mobile phones and tablets make it easier to buy products online. But shoppers using these devices are much less likely to go through with their purchases than if they were using a PC, research has found. It’s thought that people worry they’re not seeing the “full picture” when using an app.
Price is right
We all want to pay the lowest prices, right? Wrong, says psychologist Utpal Dholakia. He writes that when we have difficulty discerning the quality of a product, a higher price can make it more appealing. And savvy marketers know this – so do your research before going shopping, he warns.
Plan to succeed
If you want to make a positive change in your life, forget about motivation – make a firm plan instead. Studies have found that those who explicitly state where and when they will take specific action are much more likely to succeed than those given motivational material, according to this article in The Mission.