Sales are tough times for our brains and advertisers know it. Research shows that we struggle with money choices when overwhelmed with stimuli or behavioural tricks; we’re more easily persuaded to spend. But knowing it can help us, as this article explains.
Behavioural economics often refers to procrastination as one of the biggest reasons people aren’t saving more money. A study, however, shows financial shocks to our systems may play a larger role. These include job losses, sudden health issues, and more.