Jess's list

January 28, 2019 - Great articles from the web on money and your life.

No nudge

No nudge

Nudges should help us make better decisions. But a recent study says we can only assess the success of a nudge when we know the nudgees’ true needs. And working these out is difficult because a nudge changes the exact behaviour that demonstrates these needs.

Puzzling shortcuts

Puzzling shortcuts

When we make decisions, we often don’t have all the pieces of info we need to puzzle together a rational conclusion. Instead we use mental shortcuts, like a gut feeling, to decide. It works in a similar way to catching a ball without calculating its trajectory.

Punishing rewards

Punishing rewards

We tend to dislike losses more than we like gains. So when it comes to incentives, a ‘punishment’ might work better than a ‘reward’. That’s what supermarkets in Washington D.C. found when they tried to reduce the use of disposable bags by taxing them rather than rewarding reusable bag users.

Jessica Exton
Jessica Exton

Behavioural scientist at ING
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