We know that personal decision-making can be influenced by the types of information available. One study examining various approaches shows that seeing costs as a total amount, not a percentage change, is easier to comprehend – another way small changes can help.
Want to get people giving more to charity? When we are nudged to consider and judge our own behaviour we may be more likely to act in the interests of others. For example, being able to choose where we contribute helps us reflect on our action and may increase our giving.