It’s always nice to win. And very much so when we are in competition against robots. People don’t like to under-perform compared to machines, and if we do, just like with humans, it hurts our confidence.
A recent OECD report suggests that behavioural science can be used to improve gender balance in the workplace. For example, identifying and addressing gendered-language in job advertisements or unconscious biases within the interview review process.
In a name
Character can now be used as a credibility measure for whether a loan is awarded or a company is considered high value. This strong link between psychology and decision-making means that reputation can have a financial value.